Full-Stack Software Engineer
Memphis Grizzlies · Memphis, TN
April 2022 – Present
- Balanced competing campaign, ticketing, and lifecycle requests across four brands against revenue and the game calendar, making the technical prioritization calls as the technical owner and working the Wrike queue alongside the product manager.
- Led the Grizzlies.com homepage redesign as a phased roadmap, not a one-off refresh. Pushed the build toward reusable templates and standardized creative inputs, so seasonal changes stopped being custom work. Scoped it against the platform's contractual placements and page-builder limits, with a near-term and longer-term path for ad asset management.
- Made the case to bring the Grind City Media app in-house, built the proof-of-concept, then shipped the React Native release to the Apple and Google stores alongside the product manager and a senior systems engineer, migrating the existing install base without disruption.
- Developed the team's technical talent through hands-on pairing and documentation: mentored a junior engineer to a Product Engineer promotion, onboarded the marketing analyst who took over SFMC, and set the development standards for the incoming UI/UX hire.
- Stepped in as interim Salesforce Marketing Cloud administrator through several team transitions, wrote the SQL behind data extensions and built the automations and customer journeys that kept lifecycle marketing running, including a daily extract that delivered spam-complaint data to the SFMC FTP.
- Owned monitoring and incident response for the marketing platforms across the four-property ecosystem, keeping the ticketing and revenue surfaces reliable through on-sales and game nights.
- Owned the Community department site end to end, from strategy and wireframing through design and development, structuring the site around the department's program pillars. Ran it in production for the 10K+ visitors it served a year.
- Co-built the GrindCityMedia.com platform with a senior engineer, a headless WordPress CMS paired with a custom Next.js frontend built from a design firm's comps. Owned roughly half the frontend, wrote custom WordPress plugins, and ran the site in production.
- Configured the reverse-ETL syncs in Hightouch, pushing ticket-purchaser and ticketholder segments from the CRM to eight ad platforms on a daily schedule.
- Established a consistent measurement standard across three brand properties, configuring Google Tag Manager and Search Console on Grizzlies.com, GrindCityMedia.com, and FedExForum.com so reporting stayed comparable across the portfolio. Ran ClickCease click-fraud protection through GTM on Grizzlies.com.
- Designed and shipped the marquee seasonal campaigns from Figma to launch, including Draft, All-Star, Playoffs, and recurring ticket pushes, alongside two dozen-plus interactive game activations and a real-time Draft Board that pulled live pick data on draft night.
- Audited SEO, AEO, and GEO readiness across all four properties, documenting what each CMS could and couldn't support, including the vendor-locked Carbonhouse and the league-managed platforms. Built the Python crawler behind it, rendering pages with Playwright to score metadata, accessibility, and page intent at scale.